In our previous articles, you learned how to attract visitors, create lead magnets, and capture email addresses (see our primer on turning web visitors into customers). Now comes the step that turns interest into work: simple, consistent follow-up. Quick definition: …
A Practical Guide for Local Businesses You’ve created your first lead magnet following our guide to creating effective offers. Now you need people to sign up. Many business owners worry about seeming pushy or spammy. But asking for email addresses …
In our previous article on lead generation basics, we explained why capturing email addresses matters for local businesses. Now comes the practical question: what do you offer people in exchange for their contact information? This is where most local business …
Lead Generation Basics: What Local Business Owners Need to Know You’ve invested in a website. You’ve worked on your local SEO, and it’s paying off. Customers are finding you online and visiting your site. But here’s the problem: most leave …
You may be tempted to ignore this, but if you don’t send marketing emails regularly, you are missing out on a great tool for growing your business.
You’ve convinced people to subscribe to your newsletter service. They visited your site and read some of your content. Now, the question is, How do you turn them into engaged subscribers? In other words, how do you keep them coming …